Marie Callender’s Seasonal Menus
Collins Creative collaborated with HeilBrice, a Newport Beach, CA agency, to develop seasonal limited-time-only menus for Marie Callender's Restaurant. These menus allowed the chain to introduce and test new items before adding them to their Core Menu. Each menu featured a unique food-themed concept that guided the creative direction. The menus were typically supported by additional point-of-purchase materials and social media campaigns, creating a comprehensive promotional push.
Creative Direction • Art Direction • Menu Design • Menu Engineering
Marie Callender’s Summer Backyard BBQ LTO Menu Cover
Marie Callender’s Summer Backyard BBQ Menu Back
Marie Callender’s Southern Kitchen LTO Menu Front
Marie Callender’s Southern Kitchen LTO Menu Inside
Marie Callender’s Home Cooked Favorites LTO Menu Cover
Marie Callender’s Home Cooked Favorites LTO Menu Inside