Marie Callender’s Seasonal Menus

Collins Creative worked with HeilBrice, a Newport Beach, CA agency, to create seasonal limited-time-only menus for Marie Callender’s Restaurant. These menus brought an opportunity for the restaurant chain to introduce new menu items and test them before adding them to the Core Menu. Each menu’s offerings had a special food-type theme which drove the creative direction. Typically, the menu was then supported by other point-of-purchase projects and social media, to provide the strength of a full campaign for the promotion.

Creative Direction • Art Direction • Menu Design • Menu Engineering